English cricket chief Giles Clarke has put the pressure on the International Cricket Council by challenging them to get the next World Cup right.
Clarke, in an interview in January's Wisden Cricketer magazine, derided the 2007 event in the Caribbean and believes the world governing body has to deliver in two years in Asia.
"The 2007 World Cup was unsuccessful in virtually every feasible aspect," England and Wales Cricket Board chairman Clarke said. "The 2011 World Cup is a huge thing for the ICC because they have to get it right."
He added: "We have to care about the World Cup as a major event,"
Clarke insists Test cricket will preserve its status at the summit of the sport but hinted it needs the ICC to restructure the future tours programme to ensure its prosperity.
"The game has to decide what the ICC does, what is its role," Clarke said. "It has to determine its calendar over a lengthy period. Four years is not practical.
"At the same time we have to respect quality. Test cricket is the summit of the game and it must be played by the best countries. There is no doubt that when Test cricket is good, it is wonderful."
England recently safeguarded their most high-profile Test series by agreeing 'icon' status with both South Africa and India - meaning they will now compete in five-match campaigns against those countries in addition to Australia.
