Vodafone will not renew their sponsorship of the England cricket team when the current deal runs out in 13 months.
The mobile phone company have been sponsors of the national side for 12 years but will terminate their relationship with the England and Wales Cricket Board in January 2010, upon the conclusion of the tour of South Africa.
John Perera, the ECB's commercial director, said: "We fully respect their decision and look forward to working with Vodafone over the next 12 months in what promises to be the start of another exciting and momentous chapter for the England cricket team. This, however, provides a wonderful opportunity for a new partner to come in to English cricket."
Vodafone's Ian Shepherd added: "As part of an ongoing strategic review of our sponsorship portfolio, we have decided not to renew this sponsorship agreement.
"We remain fully committed to the successful conclusion of the sponsorship at the end of the winter tour of South Africa, and we look forward to an exciting summer ahead with the Ashes."
The mobile phone company have been sponsors of the national side for 12 years but will terminate their relationship with the England and Wales Cricket Board in January 2010, upon the conclusion of the tour of South Africa.
John Perera, the ECB's commercial director, said: "We fully respect their decision and look forward to working with Vodafone over the next 12 months in what promises to be the start of another exciting and momentous chapter for the England cricket team. This, however, provides a wonderful opportunity for a new partner to come in to English cricket."
Vodafone's Ian Shepherd added: "As part of an ongoing strategic review of our sponsorship portfolio, we have decided not to renew this sponsorship agreement.
"We remain fully committed to the successful conclusion of the sponsorship at the end of the winter tour of South Africa, and we look forward to an exciting summer ahead with the Ashes."
